ad

Aplication

Game match three, but if you match the clouds everything exploits, but if you  match the equation information about nuclear power pop out.

Stickers are going to be handled to people and find them around the city.

Stickers that glow on the dark are going to be found in freeway sings and around the city

Shadows of symbols are going to be reflect in the buildings around freeways 

Billboard

billboard

Billboard

Final Work

After be Playing around with different ideas and ways to use the symbols to link them with nuclear power I come out with  a simple way to transmit the idea.
Banners:

Thumbnail ideas

New Target Market

My Primary audience is 14 to 35 years old.

This is people who care about what happen around their environment and are interest to what’s happening in the world, how things work and the cause and effects that different events and how can affect them.

Advertisement Objective:

Inform and educate the population in reference to nuclear power and its function.

Redirecting the Campaign, New Concept.

The idea for the advertisement campaign is educate society about nuclear power. What is, how it works, how close to them it is, and how is being use in the actuality. A lot of people have heard or know about the plants but truly don’t know how it works and how nuclear power is playing an important place as an energy source. With Japan Earthquake, the entire world is being at the expectative of a possible explosion in the Nuclear Plants and the subject has caught the eyes of a lot of people who fear a possible nuclear explosion and their consequences. This event particularly remains me when the president of USA JFK in 1961 alerted the American population of a possible attack to their country and encourages the population to build shelter for their protection and their families. Something similar is happening in United State right now, newspaper, TV, radio is alerting the population to protect themselves, to be prepared but unfortunately  a lot of people just panic and act without having the right information of what is happening, here is where the advertisement campaign plays a important resource in this event. The campaign is not going to focus in any political problem or take any side is mean to be to inform what a nuclear plant is; function and then they can make their own judgment about it.

The campaign is base in symbols and mathematic equations. These different equations are going to be distributing in the different parts of south bay area and Los Angeles City. There are going to be link to and application that is the way that we plan to inform about nuclear power.

The type of advertisement implement is visual that is going to be use as a teaser to link you to download the application. .

Billboards are going to be around different area that are going to be reflect in the canvas instead of print. Metal symbols are going to be light at night and the shadow will make the form in the billboard.

Banners are going to be around different areas of the city too with the simple equation. This ones are going to be located in the light poles, back, inside and front of the busses; as well as different buildings in downtown L.A.

Stickers of the symbols are going to be handling to people on the mall or streets and stickers that glow on the dark are going to be stick in signs around the city to catch the attention of the driver and pedestrians.

An ad as a bumper sticker is going to be inside different magazines, like women’s day, sport illustrate, wire, music magazine, people, etc. The bumper sticker is similar to the banner simple equation and in the back brief information about nuclear power and the code to scan and download the free game to play.

More Comics

Comic of a nuclear plant!

http://www.youtube.com/watch?v=5sakN2hSVxA

Nuclear Boy

A video that is circulating in Japan to help the children to understand whats happening in the nuclear plant.
Way Funny!

Comics relate to nuclear power

http://www.cartoonstock.com/directory/n/nuclear_plant.asp

Resource

http://nuclearinfo.net/Nuclearpower/FullSummary
http://www.howstuffworks.com/nuclear-power.htm
http://www.darvill.clara.net/altenerg/nuclear.htm
http://www.world-nuclear.org/info/inf32.html
http://web.mit.edu/nuclearpower/
http://www.ucsusa.org/nuclear_power/

Competitors.

Fossil fuel, Coal, oil and gas are called "fossil fuels" because they have been formed from the organic remains of prehistoric plants and animals. Coal is crushed to a fine dust and burnt.Oil and gas can be burnt directly

Solar power, We've used the Sun for drying clothes and food for thousands of years, but only recently have we been able to use it for generating power.Just the tiny fraction of the Sun's energy that hits the Earth (around a hundredth of a millionth of a percent) is enough to meet all our power needs many times over. Solar cells, Solar Water heating, Solar Furnaces.

Wind power.

The Sun heats our atmosphere unevenly, so some patches become warmer than others.These warm patches of air rise, other air blows in to replace them - and we feel a wind blowing.We can use the energy in the wind by building a tall tower, with a large propellor on the top.The wind blows the propellor round, which turns a generator to produce electricity.

Tidal power, the tide moves a huge amount of water twice each day, and harnessing it could provide a great deal of energy - around 20% of Britain's needs.Although the energy supply is reliable and plentiful, converting it into useful electrical power is not easy.

Hydroelectric power, We have used running water as an energy source for thousands of years, mainly to grind corn. Nowadays there are many hydro-electric power stations, providing around 20% of the world's electricity.The name comes from "hydro", the Greek word for water

Pumped storage, Pumped storage reservoirs aren't really a means ofgenerating electrical power. They're a way of storingenergy so that we can release it quickly when we need it.Demand for electrical power changes throughout the day

Wave power, Pumped storage reservoirs aren't really a means ofgenerating electrical power. They're a way of storingenergy so that we can release it quickly when we need it.Demand for electrical power changes throughout the day

Geothermal power, Hot rocks underground heat water to produce steam.We drill holes down to the hot region, steam comes up, is purified and used to drive turbines, which drive electric generators.There may be natural "groundwater" in the hot rocks anyway, or we may need to drill more holes and pump water down to them.

Biofuels Hot rocks underground heat water to produce steam.
We drill holes down to the hot region, steam comes up, is purified and used to drive turbines, which drive electric generators.There may be natural "groundwater" in the hot rocks anyway, or we may need to drill more holes and pump water down to them.

Target Audience

My Primary audience is 18 year old and up.

This is people who care about what happen around their environment and are interest to what’s happening in the world how things work and the cause and effects that different events can affect them.

Vocabulary

Nuclear power is the use of sustained nuclear fission to generate heat and do useful work. Nuclear Electric Plants, Nuclear Ships and Submarines use controlled nuclear energy to heat water and produce steam, while in space, nuclear energy decays naturally in a radioisotope thermoelectric generator. Scientists are experimenting with fusion energy for future generation, but these experiments do not currently generate useful energy

Energy (physics) a thermodynamic quantity equivalent to the capacity of a physical system to do work; the units of energy are joules or ergs; "energy can take a wide variety of forms"

Forceful exertion; "he plays tennis with great energy"; "he's full of zip"

Enterprising or ambitious drive; "Europeans often laugh at American energy

A healthy capacity for vigorous activity; "jogging works off my excess energy"; "he seemed full of vim and vigor"

Any source of usable power; "the DOE is responsible for maintaining the energy policy" 

Information a message received and understood

Knowledge acquired through study or experience or instruction

Formal accusation of a crime

Data: a collection of facts from which conclusions may be drawn; "statistical data"

Explosion: a violent release of energy caused by a chemical or nuclear reaction

Nuclear: (weapons) deriving destructive energy from the release of atomic energy; "nuclear war"; "nuclear weapons"; "atomic bombs"
Of or relating to or constituting the nucleus of an atom

Nuclear refers to any plant or equipment which incorporates the use of substances capable of emitting radiation

A spontaneous nuclear transformation (radioactivity) characterized by the emission of energy and mass from the nucleus of the atom.

Education: knowledge acquired by learning and instruction.

Comics: amusing: arousing or provoking laughter

Plant:  buildings for carrying on industrial labor

Cartoons: The word cartoon has various meanings, based on several very different forms of visual art and illustration

Reactor: an electrical device used to introduce reactance into a circuit

Power: supply the force or power for the functioning of..

New Campaign, Nuclear Power.

The idea for the advertisement campaign is educate society about nuclear power. What is, how it works, how close to them it is, and how is being use in the actuality. A lot of people have heard or know about the plants but truly don’t know how it works and how nuclear power is playing an important place as an energy source. With Japan Earthquake, the entire world is being at the expectative of a possible explosion in the Nuclear Plants and the subject has caught the eyes of a lot of people who fear a possible nuclear explosion and their consequences. This event particularly remains me when the president of USA JFK in 1961 alerted the American population of a possible attack to their country and encourages the population to build shelter for their protection and their families. Something similar is happening in United State right now, newspaper, TV, radio is alerting the population to protect themselves, to be prepared but unfortunately  a lot of people just panic and act without having the right information of what is happening, here is where the advertisement campaign plays a important resource in this event. The campaign is not going to focus in any political problem or take any side is mean to be to inform what a nuclear plant is; function and then they can make their own judgment about it. The campaign will be base in comics, to instruct and teach in a fun and relax way with without informative or boring.

Radio Campaign Proposal

Radio Campaign

Radio Station: 107.1 Is a Spanish radio station under the name "Super Estrella".

The slogan of the radio is "Numero Uno en Exitos" (number one in success). KSSD is

owned by Entravision Communications.

Fruitletas will be announced by three different broadcasters in the different programs

during the day; they will be talking about the qualities of the product, and its natural

flavors to the audience in order to inspire them to buy the product. The broadcastger

will mention the location of the truck, and also they will promote to find on twitter and

Facebook.

There will be a total of 3 mentions a day, a total of 30 spots monthly.

Fruitletas will be a sponsor from different events that 107.1 organize. The company will

distribute free Fruitletas during the events.

The first event will be hold on May 5, in the Plaza de las Artes where Fruitletas will

promote the product. We will display a big campaign on this date with a billboard. It

will be marketed in different locations of Los Angeles, in order to keep up the Fruitletas

campaign hot and cold idea to link it all together.

Fruitletas logo and name will be mentioned as a sponsor of the event, and the logo will

be print and mention in all the advertisement related to the event by part of the station.

Billboard to promote radio event and Fruitletas participation in it.

Final

Uniforms for Fruitletas

We tried to transmit a clean and professional look for the employed uniforms that are going to be in charge of the trucks 

Final Uniform

Finally we decide complement the idea of ice and fire, hot and cold in the uniforms too.

Fruitletas Campaing Tags and packages.

Final Tag and Package.

The package will be individual, to keep the freshness of make the product dairy, each paleta will be wrap in a color cellophane bag and  a  two stickers  according to the flavor to  identify the product inside. The front sticker will change the color of the bag and the fruit in it according to the flavor as well as the smelling of the fruit when you scratch the fruit. The back sticker have the nutritional facts, the logo and a bar code for smart phone that direct you to the twitter and facebook of the company.

Holanda! Paletas Mexican Brand

I have to blog about this website, have a really fresh and nice concept, plus fun!

Check it:

http://www.heladosholanda.com.mx/mx_es/home/default.aspx

Interesting link about radio station.

Looking around  information for our Paletas campaign I found this site that gives you tips and information about planning a radio campaign for advertising.

http://www.radioloungeusa.com/direct_response_radio_advertising_process/

TED

Final Work in Bad Ad.

After playing with different layed out, came with the Final Work.

Bad Ad.

New bad ad.

Transformation from a messy presentation to a more clean and structure ad, with the same elements.

First intent to fix it, make the information readable. 

Playing with the information using the open spaces.

Positive and negative space wasn't working, couldn't make it work, so need  something new.

so, decided to go with black background to make more readable the information, but still not working. Information looks just droop with out link to what the ad what to say or sell.

 

Then, I thought about manage the information individual, picture, logo and message, but looks plain.

Paletas Campaign Step Two.

Topic:

Paletas  base in water and fruit make with 100% natural products. Refreshing and Healthy.

The reason why we decided to go with water base instead of milk paletas is because they are healthy, Low in calories and at the same time a refreshing snack.  We compared two products, a strawberry paleta make with milk vs. a strawberry paleta make with water, the one with milk have 170 cal instead of the one base on water that contain only 70 cal.  A product based in water can help with a portion of the amount of liquid that you need every day and including real fruit for their elaboration add more benefits plus is an excellent option for that craving sweet snack in the middle of the day.

Words:

Fresh: newly made or obtained

Invigorating, resent.

Fruit: any product of plant growth useful to humans or animals.

Snack:a small portion of food or drink or a light meal, especially one eaten between regular meals.

Bite: to cut, wound, or tear with the teeth.

Gnaw, chew, nip.

Healthy: conducive to good health;  healthful: healthy recreations.

nutritious, nourishing.

Natural:based on the state of things in nature; constituted by nature: Growth is a natural process.

spontaneous, unaffected, genuine, unmannered. 

Paleta: Is a Latin American ice pop usually made from fresh fruit. The name comes from palo, or "stick," and the diminutive ending -eta, referencing the little flat stick frozen into each item; the stores, carts, and kiosks where they are sold are known as paleterías, and the sellers are called paleteros.

 Food truck: A food truck, mobile kitchen, mobile canteen, or catering truck is a mobile venue that sells food. Some, including ice cream trucks, sell mostly frozen or prepackaged food; others are more like restaurants-on-wheels. Some may cater to specific meals, such as the breakfast truck, lunch truck or lunch wagon, and snack truck or break truck.

Inexpensive: costing very little; relatively low in price.

Cheap, low.

Flavor:taste, especially the distinctive taste of something as it isexperienced in 

the mouth.

Season, feel, feeling, look.

Treat: to provide food, entertainment, gifts, etc.

Goody: something that causes delight or satisfaction.

Usually, goodies. something especially attractive or pleasing,especially cake, cookies, 

or candy.

Delight: a high degree of pleasure or enjoyment.

Guilt: a feeling of responsibility or remorse for some offense, crime.

Target market:

 Primary Target Audience: Latino middle class, young to contemporary working adults. Men and Women between  their 20s to 40s working around Los Angeles area. 
Secondary Target Audience: Children and Teenagers. 

The advertisement should focus on selling a healthy and refreshing snack in substitution of junk food. We are focusing in a Latin and American young population; we are trying to make a chain between our target, selling the idea of a refreshing and healthy snack to adult. They can share it as a sweet treat with children and teenagers, positioning our product in the minds of people intelligently, giving the consumer a quality, healthy, yet affordable, fun and sweet snack.

Our market are working  Latin and American people that are looking for a healthy and affordable snack, that can be share with their children offering a sweet treat that is refreshing and make with 100% natural products. College student, teenagers.

Slogans:

·                     Attack your senses without guilt/ ataca tus sentidos sin culpa.

·                     Feel the flavor without guilt / Siente el sabor sin culpa!

·                     Caliente?? Refresh your senses without guilt.

·                     Lick, bite or chupas?? / lick, bite or suck?

·                     Suck, Bite or Chew? Fruitletas

·                     Natural, Refrescante, Delight!

·                     Fruta + H2O = Fruitleta