Sin Sal Sell: Paletas Campaign Step Two.

Topic:

Paletas base in water and fruit make with 100% natural products. Refreshing and Healthy.

The reason why we decided to go with water base instead of milk paletas is because they are healthy, Low in calories and at the same time a refreshing snack. We compared two products, a strawberry paleta make with milk vs. a strawberry paleta make with water, the one with milk have 170 cal instead of the one base on water that contain only 70 cal. A product based in water can help with a portion of the amount of liquid that you need every day and including real fruit for their elaboration add more benefits plus is an excellent option for that craving sweet snack in the middle of the day.

Words:

Fresh: newly made or obtained

Invigorating, resent.

Fruit: any product of plant growth useful to humans or animals.

Snack:a small portion of food or drink or a light meal, especially one eaten between regular meals.

Bite: to cut, wound, or tear with the teeth.

Gnaw, chew, nip.

Healthy: conducive to good health; healthful: healthy recreations.

nutritious, nourishing.

Natural:based on the state of things in nature; constituted by nature: Growth is a natural process.

spontaneous, unaffected, genuine, unmannered.

Paleta: Is a Latin American ice pop usually made from fresh fruit. The name comes from palo, or "stick," and the diminutive ending -eta, referencing the little flat stick frozen into each item; the stores, carts, and kiosks where they are sold are known as paleterías, and the sellers are called paleteros.

Food truck: A food truck, mobile kitchen, mobile canteen, or catering truck is a mobile venue that sells food. Some, including ice cream trucks, sell mostly frozen or prepackaged food; others are more like restaurants-on-wheels. Some may cater to specific meals, such as the breakfast truck, lunch truck or lunch wagon, and snack truck or break truck.

Inexpensive: costing very little; relatively low in price.

Cheap, low.

Flavor:taste, especially the distinctive taste of something as it isexperienced in

the mouth.

Season, feel, feeling, look.

Treat: to provide food, entertainment, gifts, etc.

Goody: something that causes delight or satisfaction.

Usually, goodies. something especially attractive or pleasing,especially cake, cookies,

or candy.

Delight: a high degree of pleasure or enjoyment.

Guilt: a feeling of responsibility or remorse for some offense, crime.

Target market:

Primary Target Audience: Latino middle class, young to contemporary working adults. Men and Women between their 20s to 40s working around Los Angeles area.
Secondary Target Audience: Children and Teenagers.

The advertisement should focus on selling a healthy and refreshing snack in substitution of junk food. We are focusing in a Latin and American young population; we are trying to make a chain between our target, selling the idea of a refreshing and healthy snack to adult. They can share it as a sweet treat with children and teenagers, positioning our product in the minds of people intelligently, giving the consumer a quality, healthy, yet affordable, fun and sweet snack.

Our market are working Latin and American people that are looking for a healthy and affordable snack, that can be share with their children offering a sweet treat that is refreshing and make with 100% natural products. College student, teenagers.