Bad Ad.

New bad ad.

Transformation from a messy presentation to a more clean and structure ad, with the same elements.

First intent to fix it, make the information readable. 

Playing with the information using the open spaces.

Positive and negative space wasn't working, couldn't make it work, so need  something new.

so, decided to go with black background to make more readable the information, but still not working. Information looks just droop with out link to what the ad what to say or sell.

 

Then, I thought about manage the information individual, picture, logo and message, but looks plain.