Radio Campaign Proposal

Radio Campaign

Radio Station: 107.1 Is a Spanish radio station under the name "Super Estrella".

The slogan of the radio is "Numero Uno en Exitos" (number one in success). KSSD is

owned by Entravision Communications.

Fruitletas will be announced by three different broadcasters in the different programs

during the day; they will be talking about the qualities of the product, and its natural

flavors to the audience in order to inspire them to buy the product. The broadcastger

will mention the location of the truck, and also they will promote to find on twitter and

Facebook.

There will be a total of 3 mentions a day, a total of 30 spots monthly.

Fruitletas will be a sponsor from different events that 107.1 organize. The company will

distribute free Fruitletas during the events.

The first event will be hold on May 5, in the Plaza de las Artes where Fruitletas will

promote the product. We will display a big campaign on this date with a billboard. It

will be marketed in different locations of Los Angeles, in order to keep up the Fruitletas

campaign hot and cold idea to link it all together.

Fruitletas logo and name will be mentioned as a sponsor of the event, and the logo will

be print and mention in all the advertisement related to the event by part of the station.

Billboard to promote radio event and Fruitletas participation in it.

Final