Redirecting the Campaign, New Concept.

The idea for the advertisement campaign is educate society about nuclear power. What is, how it works, how close to them it is, and how is being use in the actuality. A lot of people have heard or know about the plants but truly don’t know how it works and how nuclear power is playing an important place as an energy source. With Japan Earthquake, the entire world is being at the expectative of a possible explosion in the Nuclear Plants and the subject has caught the eyes of a lot of people who fear a possible nuclear explosion and their consequences. This event particularly remains me when the president of USA JFK in 1961 alerted the American population of a possible attack to their country and encourages the population to build shelter for their protection and their families. Something similar is happening in United State right now, newspaper, TV, radio is alerting the population to protect themselves, to be prepared but unfortunately  a lot of people just panic and act without having the right information of what is happening, here is where the advertisement campaign plays a important resource in this event. The campaign is not going to focus in any political problem or take any side is mean to be to inform what a nuclear plant is; function and then they can make their own judgment about it.

The campaign is base in symbols and mathematic equations. These different equations are going to be distributing in the different parts of south bay area and Los Angeles City. There are going to be link to and application that is the way that we plan to inform about nuclear power.

The type of advertisement implement is visual that is going to be use as a teaser to link you to download the application. .

Billboards are going to be around different area that are going to be reflect in the canvas instead of print. Metal symbols are going to be light at night and the shadow will make the form in the billboard.

Banners are going to be around different areas of the city too with the simple equation. This ones are going to be located in the light poles, back, inside and front of the busses; as well as different buildings in downtown L.A.

Stickers of the symbols are going to be handling to people on the mall or streets and stickers that glow on the dark are going to be stick in signs around the city to catch the attention of the driver and pedestrians.

An ad as a bumper sticker is going to be inside different magazines, like women’s day, sport illustrate, wire, music magazine, people, etc. The bumper sticker is similar to the banner simple equation and in the back brief information about nuclear power and the code to scan and download the free game to play.