1. EXCELLENT PRESENTATION WE ARE THE CLIENT YOUR justification is excellent, you have covered enough general and unusual forms of advertising to cover you very general target market in a playful, scientific and educational way!! 2. BILLBOARDS – icons as a way of identification – scientific and educational. The way you carried through your idea from flat symbols through to very graphic symbols that can project shadows and really transformed your campaign 3. BANNER: The same equations are still educating us, You have expanded on the number of icons yet not too many so we get confused. The repetition creates a connection between the word and icon identification while informing the public. 4. PUBLIC TRANSPORTATION: Well presented and thought through. This is a very cohesive advertising campaign! Although you are using the same icons you have added depth to the campaign by changing the presentation and as you went through this process your campaign has grown into a very effective campaign. 5. WHITE WALL; blank during the day and then cast lights at night – very creative, because it makes me want to think. Perhaps some reflective white or holographic printing so it reflects during the day and can add texture to the night projection. 6. STICKERS – plain and glow in the dark – goes in line with the entire concept and the use of material that make nuclear power easy to understand. BUMPPER STICKER IN THE MAGAZINE: excellent use of typography1 7. APPLICATION: Another very simple idea – match 3 symbols in a rows – if you match the equation then you win and you get the information. Education, as a game. Although your game is simple it is well thought out and came from research , will reach a young target audience and is in line with the rest of your campaign. 8. IDEA / Slogan: Equations with flat symbols, bright and colorful – what the colors reflect – very modern approach. I think calla said it very well Everything is a teaser – it is a game, the entire campaign is a teaser and what a wonderful way to educate. You have meshed the scientific with very graphic and easy to identify symbolic references that engage and describe.
1. EXCELLENT PRESENTATION WE ARE THE CLIENT
ReplyDeleteYOUR justification is excellent, you have covered enough general and unusual forms of advertising to cover you very general target market in a playful, scientific and educational way!!
2. BILLBOARDS – icons as a way of identification – scientific and educational. The way you carried through your idea from flat symbols through to very graphic symbols that can project shadows and really transformed your campaign
3. BANNER: The same equations are still educating us, You have expanded on the number of icons yet not too many so we get confused. The repetition creates a connection between the word and icon identification while informing the public.
4. PUBLIC TRANSPORTATION: Well presented and thought through. This is a very cohesive advertising campaign! Although you are using the same icons you have added depth to the campaign by changing the presentation and as you went through this process your campaign has grown into a very effective campaign.
5. WHITE WALL; blank during the day and then cast lights at night – very creative, because it makes me want to think. Perhaps some reflective white or holographic printing so it reflects during the day and can add texture to the night projection.
6. STICKERS – plain and glow in the dark – goes in line with the entire concept and the use of material that make nuclear power easy to understand. BUMPPER STICKER IN THE MAGAZINE: excellent use of typography1
7. APPLICATION: Another very simple idea – match 3 symbols in a rows – if you match the equation then you win and you get the information. Education, as a game. Although your game is simple it is well thought out and came from research , will reach a young target audience and is in line with the rest of your campaign.
8. IDEA / Slogan: Equations with flat symbols, bright and colorful – what the colors reflect – very modern approach. I think calla said it very well Everything is a teaser – it is a game, the entire campaign is a teaser and what a wonderful way to educate. You have meshed the scientific with very graphic and easy to identify symbolic references that engage and describe.