Wednesday, April 27, 2011

More Comics

Comic of a nuclear plant!

http://www.youtube.com/watch?v=5sakN2hSVxA

Nuclear Boy

A video that is circulating in Japan to help the children to understand whats happening in the nuclear plant.
Way Funny!

Comics relate to nuclear power

http://www.cartoonstock.com/directory/n/nuclear_plant.asp

Resource

http://nuclearinfo.net/Nuclearpower/FullSummary
http://www.howstuffworks.com/nuclear-power.htm
http://www.darvill.clara.net/altenerg/nuclear.htm
http://www.world-nuclear.org/info/inf32.html
http://web.mit.edu/nuclearpower/
http://www.ucsusa.org/nuclear_power/

Competitors.

Fossil fuel, Coal, oil and gas are called "fossil fuels" because they have been formed from the organic remains of prehistoric plants and animals. Coal is crushed to a fine dust and burnt.Oil and gas can be burnt directly

Solar power, We've used the Sun for drying clothes and food for thousands of years, but only recently have we been able to use it for generating power.Just the tiny fraction of the Sun's energy that hits the Earth (around a hundredth of a millionth of a percent) is enough to meet all our power needs many times over. Solar cells, Solar Water heating, Solar Furnaces.

Wind power.
The Sun heats our atmosphere unevenly, so some patches become warmer than others.These warm patches of air rise, other air blows in to replace them - and we feel a wind blowing.We can use the energy in the wind by building a tall tower, with a large propellor on the top.The wind blows the propellor round, which turns a generator to produce electricity.

Tidal power, the tide moves a huge amount of water twice each day, and harnessing it could provide a great deal of energy - around 20% of Britain's needs.Although the energy supply is reliable and plentiful, converting it into useful electrical power is not easy.

Hydroelectric power, We have used running water as an energy source for thousands of years, mainly to grind corn. Nowadays there are many hydro-electric power stations, providing around 20% of the world's electricity.The name comes from "hydro", the Greek word for water

Pumped storage, Pumped storage reservoirs aren't really a means ofgenerating electrical power. They're a way of storingenergy so that we can release it quickly when we need it.Demand for electrical power changes throughout the day

Wave power, Pumped storage reservoirs aren't really a means ofgenerating electrical power. They're a way of storingenergy so that we can release it quickly when we need it.Demand for electrical power changes throughout the day

Geothermal power, Hot rocks underground heat water to produce steam.We drill holes down to the hot region, steam comes up, is purified and used to drive turbines, which drive electric generators.There may be natural "groundwater" in the hot rocks anyway, or we may need to drill more holes and pump water down to them.

Biofuels Hot rocks underground heat water to produce steam.
We drill holes down to the hot region, steam comes up, is purified and used to drive turbines, which drive electric generators.There may be natural "groundwater" in the hot rocks anyway, or we may need to drill more holes and pump water down to them.

Target Audience

My Primary audience is 18 year old and up.
This is people who care about what happen around their environment and are interest to what’s happening in the world how things work and the cause and effects that different events can affect them.


Vocabulary

Nuclear power is the use of sustained nuclear fission to generate heat and do useful work. Nuclear Electric Plants, Nuclear Ships and Submarines use controlled nuclear energy to heat water and produce steam, while in space, nuclear energy decays naturally in a radioisotope thermoelectric generator. Scientists are experimenting with fusion energy for future generation, but these experiments do not currently generate useful energy
Energy (physics) a thermodynamic quantity equivalent to the capacity of a physical system to do work; the units of energy are joules or ergs; "energy can take a wide variety of forms"
Forceful exertion; "he plays tennis with great energy"; "he's full of zip"
Enterprising or ambitious drive; "Europeans often laugh at American energy
A healthy capacity for vigorous activity; "jogging works off my excess energy"; "he seemed full of vim and vigor"
Any source of usable power; "the DOE is responsible for maintaining the energy policy" 
Information a message received and understood
Knowledge acquired through study or experience or instruction
Formal accusation of a crime
Data: a collection of facts from which conclusions may be drawn; "statistical data"

Explosion: a violent release of energy caused by a chemical or nuclear reaction
Nuclear: (weapons) deriving destructive energy from the release of atomic energy; "nuclear war"; "nuclear weapons"; "atomic bombs"
Of or relating to or constituting the nucleus of an atom
Nuclear refers to any plant or equipment which incorporates the use of substances capable of emitting radiation
A spontaneous nuclear transformation (radioactivity) characterized by the emission of energy and mass from the nucleus of the atom.
Education: knowledge acquired by learning and instruction.

Comics: amusing: arousing or provoking laughter
Plant:  buildings for carrying on industrial labor
Cartoons: The word cartoon has various meanings, based on several very different forms of visual art and illustration
Reactor: an electrical device used to introduce reactance into a circuit
Power: supply the force or power for the functioning of..

New Campaign, Nuclear Power.

The idea for the advertisement campaign is educate society about nuclear power. What is, how it works, how close to them it is, and how is being use in the actuality. A lot of people have heard or know about the plants but truly don’t know how it works and how nuclear power is playing an important place as an energy source. With Japan Earthquake, the entire world is being at the expectative of a possible explosion in the Nuclear Plants and the subject has caught the eyes of a lot of people who fear a possible nuclear explosion and their consequences. This event particularly remains me when the president of USA JFK in 1961 alerted the American population of a possible attack to their country and encourages the population to build shelter for their protection and their families. Something similar is happening in United State right now, newspaper, TV, radio is alerting the population to protect themselves, to be prepared but unfortunately  a lot of people just panic and act without having the right information of what is happening, here is where the advertisement campaign plays a important resource in this event. The campaign is not going to focus in any political problem or take any side is mean to be to inform what a nuclear plant is; function and then they can make their own judgment about it. The campaign will be base in comics, to instruct and teach in a fun and relax way with without informative or boring.

Monday, April 25, 2011

Radio Campaign Proposal

Radio Campaign

Radio Station: 107.1 Is a Spanish radio station under the name "Super Estrella".
The slogan of the radio is "Numero Uno en Exitos" (number one in success). KSSD is
owned by Entravision Communications.

Fruitletas will be announced by three different broadcasters in the different programs
during the day; they will be talking about the qualities of the product, and its natural
flavors to the audience in order to inspire them to buy the product. The broadcastger
will mention the location of the truck, and also they will promote to find on twitter and
Facebook.
There will be a total of 3 mentions a day, a total of 30 spots monthly.

Fruitletas will be a sponsor from different events that 107.1 organize. The company will
distribute free Fruitletas during the events.

The first event will be hold on May 5, in the Plaza de las Artes where Fruitletas will
promote the product. We will display a big campaign on this date with a billboard. It
will be marketed in different locations of Los Angeles, in order to keep up the Fruitletas
campaign hot and cold idea to link it all together.

Fruitletas logo and name will be mentioned as a sponsor of the event, and the logo will
be print and mention in all the advertisement related to the event by part of the station.



Billboard to promote radio event and Fruitletas participation in it.

Final

Uniforms for Fruitletas




We tried to transmit a clean and professional look for the employed uniforms that are going to be in charge of the trucks 
Final Uniform
Finally we decide complement the idea of ice and fire, hot and cold in the uniforms too.

Fruitletas Campaing Tags and packages.






Final Tag and Package.
The package will be individual, to keep the freshness of make the product dairy, each paleta will be wrap in a color cellophane bag and  a  two stickers  according to the flavor to  identify the product inside. The front sticker will change the color of the bag and the fruit in it according to the flavor as well as the smelling of the fruit when you scratch the fruit. The back sticker have the nutritional facts, the logo and a bar code for smart phone that direct you to the twitter and facebook of the company.