Holanda! Paletas Mexican Brand

I have to blog about this website, have a really fresh and nice concept, plus fun!

Check it:

http://www.heladosholanda.com.mx/mx_es/home/default.aspx

Interesting link about radio station.

Looking around  information for our Paletas campaign I found this site that gives you tips and information about planning a radio campaign for advertising.

http://www.radioloungeusa.com/direct_response_radio_advertising_process/

TED

Final Work in Bad Ad.

After playing with different layed out, came with the Final Work.

Bad Ad.

New bad ad.

Transformation from a messy presentation to a more clean and structure ad, with the same elements.

First intent to fix it, make the information readable. 

Playing with the information using the open spaces.

Positive and negative space wasn't working, couldn't make it work, so need  something new.

so, decided to go with black background to make more readable the information, but still not working. Information looks just droop with out link to what the ad what to say or sell.

 

Then, I thought about manage the information individual, picture, logo and message, but looks plain.

Paletas Campaign Step Two.

Topic:

Paletas  base in water and fruit make with 100% natural products. Refreshing and Healthy.

The reason why we decided to go with water base instead of milk paletas is because they are healthy, Low in calories and at the same time a refreshing snack.  We compared two products, a strawberry paleta make with milk vs. a strawberry paleta make with water, the one with milk have 170 cal instead of the one base on water that contain only 70 cal.  A product based in water can help with a portion of the amount of liquid that you need every day and including real fruit for their elaboration add more benefits plus is an excellent option for that craving sweet snack in the middle of the day.

Words:

Fresh: newly made or obtained

Invigorating, resent.

Fruit: any product of plant growth useful to humans or animals.

Snack:a small portion of food or drink or a light meal, especially one eaten between regular meals.

Bite: to cut, wound, or tear with the teeth.

Gnaw, chew, nip.

Healthy: conducive to good health;  healthful: healthy recreations.

nutritious, nourishing.

Natural:based on the state of things in nature; constituted by nature: Growth is a natural process.

spontaneous, unaffected, genuine, unmannered. 

Paleta: Is a Latin American ice pop usually made from fresh fruit. The name comes from palo, or "stick," and the diminutive ending -eta, referencing the little flat stick frozen into each item; the stores, carts, and kiosks where they are sold are known as paleterías, and the sellers are called paleteros.

 Food truck: A food truck, mobile kitchen, mobile canteen, or catering truck is a mobile venue that sells food. Some, including ice cream trucks, sell mostly frozen or prepackaged food; others are more like restaurants-on-wheels. Some may cater to specific meals, such as the breakfast truck, lunch truck or lunch wagon, and snack truck or break truck.

Inexpensive: costing very little; relatively low in price.

Cheap, low.

Flavor:taste, especially the distinctive taste of something as it isexperienced in 

the mouth.

Season, feel, feeling, look.

Treat: to provide food, entertainment, gifts, etc.

Goody: something that causes delight or satisfaction.

Usually, goodies. something especially attractive or pleasing,especially cake, cookies, 

or candy.

Delight: a high degree of pleasure or enjoyment.

Guilt: a feeling of responsibility or remorse for some offense, crime.

Target market:

 Primary Target Audience: Latino middle class, young to contemporary working adults. Men and Women between  their 20s to 40s working around Los Angeles area. 
Secondary Target Audience: Children and Teenagers. 

The advertisement should focus on selling a healthy and refreshing snack in substitution of junk food. We are focusing in a Latin and American young population; we are trying to make a chain between our target, selling the idea of a refreshing and healthy snack to adult. They can share it as a sweet treat with children and teenagers, positioning our product in the minds of people intelligently, giving the consumer a quality, healthy, yet affordable, fun and sweet snack.

Our market are working  Latin and American people that are looking for a healthy and affordable snack, that can be share with their children offering a sweet treat that is refreshing and make with 100% natural products. College student, teenagers.

Slogans:

·                     Attack your senses without guilt/ ataca tus sentidos sin culpa.

·                     Feel the flavor without guilt / Siente el sabor sin culpa!

·                     Caliente?? Refresh your senses without guilt.

·                     Lick, bite or chupas?? / lick, bite or suck?

·                     Suck, Bite or Chew? Fruitletas

·                     Natural, Refrescante, Delight!

·                     Fruta + H2O = Fruitleta

Fun Discovering Paletas.

For our campaign we decided to start our research around the different markets in the area of Torrance, Lawndale and Hawthorne as well to look for our competition.

Found it, tried it and decided we can make it better.

And we come out with FRUITLETAS!

So, "Manos a la Obra" (Hans on).

Hope you enjoyed them!

Paletaaaaaaaaaaaas!!!

New project! Sell Paletas

Proposal for a creative advertisement campaign for the product Fruitletas.

Product:

Fruitletas is a family company that bases their product in 100% natural ingredients, healthy and low calories refreshing paletas. The distribution of the product is food trucks and cars with a clean look.

Slogan:

Target Market:

Primary Target Audience:  Middle class, young to contemporary working adults. Men and Women between their 20s to 40s working around Los Angeles area.

Secondary Target Audience: Children and Teenagers.

The advertisement should focus in sell a healthy and refreshing snack in substitution of junk food.

Advertisement Objective:

Essay access to fresh, refreshing and healthy snack for working middle class people.

Campaign Concept:

Type of advertisement implement in this campaign, will be visual, ad in home and women magazine; example, RedBook, Woman’s Day, Good Housekeeping, Family Circle.

The ad is a brochure in a paleta shape, in the front you have a paleta indicating the flavor and in the back all the specification of the fruit, calories and percent of nutrients that contain.

Social Networking with the slogan, Where is Fruitletas Today? The idea is create a facebook page, to upload videos and add a tracking map where you can find the route of the day where the truck and Paleteros (guys who sale paletas) are going to be around L.A

Other media implement in this campaign is the Radio. The idea is have a weekly interaction with the audience (costumers). Use a program in a radio station, example 107.1 Super Estrella, a Latin Station who has a show call “La Tocada” between 12 to 1 pm.  Fruitletas will be the sponsor of the day in the show. The listeners will call to register their business or place where they work and once a week one business will win and Fruitiletas will send a truck to their work place to give free paletas to the employees.