Bad Ad!!! you doodle trough the page to find out what is being advertise in it. I don't see how the happy flower and upset guy relate to alcohol. The company must be really confident about their product and branding works well so they don't have to worry about get new ones or lose other.
If you look at the marketing world. There are a million ads trying to get into your sub-conscience.
ReplyDeleteI looked at this ad and I was thinking what the heck? I went to their website and their whole campaign is similar.
The typical ads for alcohol, beer, or wine has attractive people having a good time. This particular one has a strange man standing next to a sunflower. It is a good assumption to say that they are confident in their product. The truth I think is that they wanted it to be embedded into the minds of the viewer. How did they do that? Well, I actually went to their website because I never heard about this vodka.
The truth of the effectiveness comes when I am in the alcohol aisle at the market. Will I buy it? It depends. Will I consider it, yes because I remember a weird looking guy standing next to a sunflower.
Susanna, Great comment by Petey. It is a very different advertisement so lets see what you can do. great to see you back in the class
ReplyDeleteangela
Susanna, Missed you in class on Thursday> hope to see some roughs posted and in class Tuesday> Angela
ReplyDeleteBE PREPARED TO GIVE A BRIEF presentation ABOUT YOUR PRODUCT, TARGET MARKET AND CAMPAIGN. ON THURSDAY MORNING AS A GROUP.
ReplyDeleteThis will be like a client brief that you will present to the class. No more than 5 minutes.