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We are a consumerism society and like little children exposed to constants movements and changes, the bigger and brighter the toy, more attracted we feel to it. We are constantly attack by the media trying to sell us something. Commercials, magazine, newspaper, poster, flyers, and my list can go on and on, so many different ways to try to get to us to stop one single minute to considerate the proposal that they are trying to advertise. It can be an idea, a product,a service, you name it, they have it. Here is where good publicity versus a bad one makes an appearance. What make you stop turning the pages in a magazine and pay attention to wherever they are trying to sell you? For me, was a simple smiling goldfish. I was reading a women magazine, more like turning the pages without really paying attention and pretending watching TV at the same time, when a goldfish cracker smiling in the top of the page stole a grin from me. The ad was simple, a smiling fish, like I mention before, holding a brand of wheat; under it a slogan introducing the new whole grain products. I always considerate that the precise and direct that you are, the better. Keep it simple! A example of bad publicity, found it just turning the page, a two page infomercial about a face cleaner. Just looking at it was making me sleepy, so much information, small letters, doctors giving you their medical approval, testimony of women telling how wonderful the product is,to much information. If I wanna know all the ingredients and manufacture information, I will read the tag at the store before to buy it, to boring. Just remember, when something so small like a smiling cookie can still a second of your attention, all the energy and effort put into an advertisement campaign, succeed in its mission.
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