New project! Sell Paletas
Proposal for a creative advertisement campaign for the product Fruitletas.
Product:
Fruitletas is a family company that bases their product in 100% natural ingredients, healthy and low calories refreshing paletas. The distribution of the product is food trucks and cars with a clean look.
Slogan:
Target Market:
Primary Target Audience: Middle class, young to contemporary working adults. Men and Women between their 20s to 40s working around Los Angeles area.
Secondary Target Audience: Children and Teenagers.
The advertisement should focus in sell a healthy and refreshing snack in substitution of junk food.
Advertisement Objective:
Essay access to fresh, refreshing and healthy snack for working middle class people.
Campaign Concept:
Type of advertisement implement in this campaign, will be visual, ad in home and women magazine; example, RedBook, Woman’s Day, Good Housekeeping, Family Circle.
The ad is a brochure in a paleta shape, in the front you have a paleta indicating the flavor and in the back all the specification of the fruit, calories and percent of nutrients that contain.
Social Networking with the slogan, Where is Fruitletas Today? The idea is create a facebook page, to upload videos and add a tracking map where you can find the route of the day where the truck and Paleteros (guys who sale paletas) are going to be around L.A
Other media implement in this campaign is the Radio. The idea is have a weekly interaction with the audience (costumers). Use a program in a radio station, example 107.1 Super Estrella, a Latin Station who has a show call “La Tocada” between 12 to 1 pm. Fruitletas will be the sponsor of the day in the show. The listeners will call to register their business or place where they work and once a week one business will win and Fruitiletas will send a truck to their work place to give free paletas to the employees.
